As little design as possible, a method for execution where simplicity and innovative effectiveness creates aesthetics.

Lance's studio is physically located in Gothenburg, Sweden. We work closely together with our clients, sometimes in house.  With top level creative management and a broad commercial angle we are able to offer a solid and high end approach towards design.

Our Story

Lance AB was founded in Gothenburg 2005. Since then we have supplied successful design to most of the bigger fashion companies in Sweden. With a wide network of designers, photographers, stylists and creators we connect the crew that is most suitable for your request. We actively combine smaller and bigger commissions to get a creative mix. The founder and Creative Director of Lance is Jonas Eriksson. Jonas original idea is to sustain a flexible and profitable organization that prioritize creativity, to be the high end choice as your creative partner. One way to prioritize creativity is to combine different types of projects, that together keeps the creator spirited and curious.


We work closely together with the manufacturer to integrate our design with the production line. We believe that a successful product should be developed with a close relation between the designer and the manufacturer.


Our Work

  • Brand Building
  • Collection Design
  • Fashion Design, Ready to wear
  • Technical Garment Design, Work Wear, Sports Wear
  • In House Consultation
  • Thematic Upselling Campaigns
  • Labels, Hang Tags and Trims
  • In Store Material
  • Fashion Styling
  • Photography
  • Graphics, Prints, Checks, Stripes and Patterns
  • Web Design, CSS, Web Shop solutions
  • Layout, Catalogues, Flyers, Presentation e.t.c.