R.W. Est. 1984
       
     
Grundéns GAGE Sport Fishing
       
     
SADDLER
       
     
ICA / Kwintet
       
     
Grundéns Originals S/S-15
       
     
WSHG
       
     
Lindex / Holly & Whyte
       
     
Salming Underwear
       
     
Truesers
       
     
EF
       
     
Hus till Hus
       
     
Grundéns Balder
       
     
1953 Denim Brand
       
     
Joe Joe
       
     
Holly & Whyte
       
     
LXM for Lindex
       
     
MQ
       
     
Blue Jeans Co.
       
     
Sail Racing
       
     
Hampton Republic
       
     
KappAhl Men's Dept.
       
     
Pace Jeans
       
     
Crocker / JC
       
     
R.W. Est. 1984
       
     
R.W. Est. 1984

Logo, story, brand building and Garment Design. Graphic design by team Martin & Jonas. Garment design by team Evelina & Jonas

Grundéns GAGE Sport Fishing
       
     
Grundéns GAGE Sport Fishing

We've been working on this project for 2 years. Interviewing fishermen from all parts of the world, gathering intel on the movement within this huge and super interesting sport. This project has been a tight co-lab with the skilled people at Grundéns, Seattle. The first collection was presented at the Miami Boat Show last month. We won an inovation award and the collection was praised by many.  

SADDLER
       
     
SADDLER

New mobile-first landing site for Saddler Scandinavia. Saddler is one of the leading accessory companies in Scandinavia.

ICA / Kwintet
       
     
ICA / Kwintet

We have had the honour to dress up the employees of ICA. Garment design, styling and catalogue from Lance. Photo by Ida Borg

Grundéns Originals S/S-15
       
     
Grundéns Originals S/S-15

New concept for Grundéns. Garment design, layout, web design, styling and Photo. These original styles were cut after the fitting standards typical of that era. Today most people are used to another, more tailored fitting. With this in mind we have updated the fit and details, still using exactly the same fabrics, machinery and velding principle as the original production used.

WSHG
       
     
WSHG

Workwear collection with roots in the 1940's north America. Details from the most durable solutions combined with a new fit and modern make.

Lindex / Holly & Whyte
       
     
Lindex / Holly & Whyte

Garment & Graphic design for Summer and Autumn 2014

Salming Underwear
       
     
Salming Underwear

New brand platform, label, product and pattern design for Salming Men's Underwear.

Truesers
       
     
Truesers

Brand startup. Logo, Labels, Garment Design, Web and Photo for Truesers Brand.

EF
       
     
EF

Concept, Styling, Photo and Layout for the Swedish band EF 

Hus till Hus
       
     
Hus till Hus

Communication and social media platform for this Recycling company. Photography, Styling, Web Design, Web Shop, Layout, CSS Programing, Event Calendar, FB integration.

Grundéns Balder
       
     
Grundéns Balder

In close cooperation with professional fishermen and the Grundéns staff in Seattle we have developed the new heavy duty range, Balder.

Balder is designed for professional fishermen, working under the toughest cold weather conditions we have on this planet.  

The big issue when we developed this range, was to design garments with lighter weight and increased strength. There was no room for a single compromise in this quest. With the combined experience of fabric producers, coating experts and the Grundéns staff at the factory we made a complicated combination of materials and garment details that together made this possible.

We think of Balder as the grandson of Grundéns legendary fishermen garments Hercules and Brig, 

All that experience inherited and combined with modern design skills made Balder come to life.

Article from Fishermen´s News.

1953 Denim Brand
       
     
1953 Denim Brand

Concept, Name, Logo, Graphic Profile, Labels, Photo, In Store Material for KappAhl 1953 Denim Brand. 1953 became the best selling jeans brand in Sweden 2012. 

Joe Joe
       
     
Joe Joe

Concept for Swedish accessory brand. Design of logo, products and packaging. 

Holly & Whyte
       
     
Holly & Whyte

Brand Name, Story, Logo, Graphic Profile and Garment Labels for Lindex new Label Holly & Whyte. Copyright Lindex.

LXM for Lindex
       
     
LXM for Lindex

Name, Concept, Logo and Garment Design for Lindex new business area for Men. Copyright Lindex. 

MQ
       
     
MQ

Bondelid Men’s F/W 2012 and S/S 2013, Collection and Garment Design for MQ. Design consultation, Graphic design, new logo and label kit, bläck F/W 2012 for MQ. Copyright MQ

Blue Jeans Co.
       
     
Blue Jeans Co.

Logo and Web Design for Jeans Store Blue Jeans Company

Sail Racing
       
     
Sail Racing

Long Term External Design Partner. 6 Men's and Women's collections. From Fall/Winter 2010 to Fall/Winter 2012. Men's and Women's casual collections and part of the Outerwear range.

Hampton Republic
       
     
Hampton Republic

Concept, Logo, Brand Building and Collection Design Consultation for KappAhl's in house brand Hampton Republic 27. 

KappAhl Men's Dept.
       
     
KappAhl Men's Dept.

Design Direction and Consultation for KappAhl MAN Fall 2009 and Spring/Summer 2010. A first snap shot of the “new” KA MAN after a massive re-structuring. 

Pace Jeans
       
     
Pace Jeans

Graphic Design and Web Design for Pace Jeans.

Crocker / JC
       
     
Crocker / JC

Graphic Print Design for Crocker Jeans