Photo works for Tretorn’s A/W-24 Special moments campaign.

Tretorn requested new aesthetics with a more contemporary tonality. The frame was to keep fundamental values while bringing in a slightly more urban and minimalistic feel. This campaign was about special moments in nature. To capture the raw beauty of Scandinavian winter in close relation to how Tretorn’s products enables access to these moments. The preparatory creative work was focused on finding clean aesthetic scenes in the raw wild nature of the scouted location. We shoot with minimal lighting on a grey overcast day. The final images was used on Tretorn’s web-page and social media and resulted in a successful campaign and became a transitional imagery towards an even more clean and urban overall tonality for the brand.